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* supongo que habrán oído/leído algo sobre esa "cosa" llamada "product placement"... pues bien, tanto si la respuesta es sí como si es no, vía lista de discusión CULTSTUD-L -Cultural Studies, Matthew Soar anuncia su interesantísimo "sitio" sobre el asunto -no se lo pierdan-:

"I've just launched an online critical resource on product placement in the movies called Brand Hype (www.brandhype.org). It's been a couple of years in the making, so please take a look around and let me know what you think, and by all means spread the word. The main feature is a publicly accessible product placement database called Movie Mapper that can be searched by brandname, movie title, actor, studio, etc. This database has been designed so that *anyone* can sign up and help us log movies; in fact, we're going to be depending on community involvement to keep it growing. So far we've logged about one hundred movies. The site also includes an extensive bibliography, discussion forum, movie stills, and excerpts from recent books by Janet Wasko and Kembrew McLeod. (Visitors can also view Behind the Screens: Hollywood goes Hypercommercial, the video I produced in 2000 for the Media Education Foundation. Behind the Screens includes lots of examples of product placement, as well as interviews with Susan Douglas, Mark Crispin Miller, Janet Wasko, and Robert W. McChesney.) Your feedback and criticism would be most welcome as we continue to develop this resource over the coming months."

recuerden, Brand Hype

actualizo: ya es bien sabido que "la red es basta e infinita" y añado inescrutable!!! hoy en el interesantísimo blog de José Luis Orihuela, "Derivas del "produce placement" :o léanlo! y ya me callo!